Telecommuting: Home sweet, Work?
By:
Dr. Deepak Khazanchi

Telecommuting or Telework is the partial or total substitution
of telecommunications technology for the trip to and from the primary workplace
along with the associated changes in policy, organisation, management,
and work structure. Simply put, it's moving the work to the workers, instead
of the workers to the work. Computers, cellular phones, fax, and advanced
communication links such as ISDN and dial-up access have removed the physical
barriers that once required workers to be in their offices. Teleworkers
include all levels from executive positions to data entry clerks.
A recent survey in the U.S. showed that in 1995 there were 43.2 million
Americans were working out of their home, a figure which is growing by
nearly 20% a year. As companies seek innovative ways to maintain a competitive
advantage, attract and retain qualified individuals, improve productivity
while enhancing the quality of life for all employees, manage limited office
space, and satisfy international and national regulations such as the clean
air act, many companies are quickly recognising that solutions such as
telecommuting could be an excellent business decision. But, in many instances,
the full ramifications of managing and implementing telework programs are
not clearly understood.
Teleworking is a global trend that can be applied in the Indian context
quite successfully. This is especially true with the continuing development
of the national IT/networking infrastructure and the increasing demand
for Indian professionals abroad. However, it must be emphasised that this
technology is not likely to produce immediate increases in the corporate
bottom line or for that matter a reduction in traditional modes of transportation.
Indian companies can learn from the US experience with telecommuting. In
fact, the United States Department of Transportation (USDOT) estimates
that "telecommuting (in the USA) by the year 2002 will reduce the annual
total vehicle miles travelled (VMT) by just 1% below the level to be seen
if there were no telecommuting."
There are many internal and external forces affecting the adoption and
implementation of virtual workplaces and teleworking.
External Factors:
-
Air quality legislation, regulation, ordinances: In the U.S., the
Clean Air Act Amendments of 1990 requires metropolitan areas in pollution
non-attainment areas to discourage unnecessary auto use, and encourage
efficient commuting. President Clinton's "Reaching Society's Goals" project
recommends that Federal government should make available flexible quality
worklife programs that include solutions such as telecommuting because
of considerations such as the environment, economics, & quality of
life.
-
Advancements in communications and information technologies:
The
deployment of interactive, more functional, higher bandwidth, communications
infrastructure (such as ISDN and fiber optic cables) into homes and rural
areas will allow more telecommuting and other travel practices.
-
Extended labour markets: In fields were labour is scarce in the
USA (e.g. software development), companies can tap into the pool of highly
qualified individuals from around the globe (e.g., India) via telework
arrangements at cheaper cost. The software parks scheme in India is one
adaptation of the idea of "telecenters"-a remote work space for many telecommuters
diminishing outlay costs and the inherent isolation with individual telecommuting.
Internal Factors:
-
Quality of life issues: Research into current work-at-home programs
indicates that they are viewed by a majority of private and public sector
organisations (in the USA) as primarily a work/family initiative.
-
Employee Productivity/Performance: The employer can expect telecommuting
to provide increased productivity when done correctly. This results because
the telecommuter has far greater control over his or her work environment,
and his control results in immediate benefits. Workers who are already
good performers are ideally suited for telework. Organisations report productivity
as the second most crucial reason for adopting telecommuting.
-
Employee Retention & Recruiting: Desire of employers to retain
qualified employees contributes to a more flexible work environment that
accommodates dependent care responsibilities, saves recruiting costs, and
provides alternatives to relocation.
-
Office Space Cost: Satellite offices can be located in non-premium
areas away from the city. This may provide greater customer satisfaction
if the satellite offices are closer to customer groups. In case of at-home
teleworkers, office space cost is eliminated; but, countervailing expenditures
(one-time) for computer/communication equipment will accrue.
-
Managerial/Employee Acceptance: The attitudes of supervisors in
terms of their ability and willingness to adapt to managing people who
are offsite and their satisfaction with the perceived performance level
of work-at-home employees is an important factor. On the other hand, the
attitude of employees wondering whether managers would really look out
for their interests at the office may become a reason for increased tensions.
Telecommuting can be successfully implemented in small to medium sized
enterprises (SME). The cost effectiveness of using the Internet makes it
feasible for SMEs to work with clients, vendors, suppliers, and trading
partners from around the globe. Using a PC, a modem, and an e-mail account
and operating from your "home office," the "globe" truly becomes the marketplace.
Whether the company is big or small, implementing telecommuting can
result in a better quality of life for the teleworkers, potential increase
in their productivity given an ideal "home work" environment, reduced costs
of operations, increased revenue, and the potential of tapping the global
market.