E-Business Plan and Web Site
Implementation Project (Group)
Instructor: Dr. Deepak Khazanchi
Course: Electronic Commerce (ISQA
The project has two key goals:
Students use the knowledge from this class to
assess a client firm (or develop their own business) user needs, develop
a e-business plan, and implement it in the form of a commercial web site.
Students learn how to write and communicate an
e-business plan and work in groups.
Description of Final
The major project of the semester involves identifying
an idea or business concept that is amenable to an E-commerce initiative
for a client organization (or for yourself). You must obtain
a letter of permission to do this project from the client firm. A
of activities for the project is given below. It is absolutely essential
to adhere to the schedule in order to successfully complete this assignment.
It is recommended that the group members allocate the work among themselves
equitably, and monitor individual performance to ensure the completion
of the project on time. Group members will rate each other on a standardized
group peer evaluation form and turn in these evaluations to the Professor
along with the final group project report on the last day of classes or
as assigned on the course schedule.
As can be seen from the schedule that follows,
once members have been assigned to groups, they should immediately explore
the organizations that they would be interested in studying, obtain access
to at least two organizations, and turn in a list of the names of the organizations
in the order of their preference. When the organization approved for study
is indicated by the Instructor, the group should right away conduct unstructured
and structured interviews with as few people in the organization so as
to get an idea of their user needs and develop brief specifications or
requirements for their project. This should lead to the development of
a ebusiness plan which will be implemented in the form a commercial web
site. Of course, if you are developing a new business concept for youself,
please modify this process accordingly.
Once the interviews and preliminary data gathering
is completed, a business plan for the project should be written per the
provided below. This will be followed by a web site implementation. Use
one of the free storefronts and/or web hosting services to set up your
site. The web site will essentially involve building a prototype that addresses
the various components of the proposed ebusiness plan.
An ideal project is one in which
the client presents a business proposition that is potentially amenable
to a E-commerce solution to a team and seeks their help. The team in consultation
with the professor and client, establishes the user requirements and develops
a ebusiness plan, designs and implements a web site, and presents them
to the clients and to peers in the class. The clients can accept the business
plan and web site in the light of the fact that this is a class project
and, if they so desire, can hire appropriate consultants to set up a full-fledged
There will be a presentation of the final
group projects in class lasting 20 minutes followed by a ten-minute question
and answer session. In addition to the professor, the presentation will
by peers in the class. The peer evaluation would reflect membersí assessment
of the e-business plan and related web site design. Groups are welcomed
to invite their sponsor(s) from client organizations to attend the presentations.
In preparing your presentations, please review my thoughts on making an
All project work, that is, the business plan,
web site implementation and presentations must be originally performed
by the group members. Any infringement of this rule will automatically
result in the assignment of a failing grade for the project. Higher grades
will be earned for a well written business plan that addresses a real market
need, team dynamics, and most importantly, has the potential for future
development. Reports will be evaluated for content, clarity, logical presentation,
and appearance. Pay particular attention to grammar, spelling and punctuation.
Web sites will be assessed on the basis of relationship to plan and basic
features learned from the web site analysis assignment. The total grade
for the project will be split up between the business plan (20%) and web
site implementation (10%). In addition, another 5% will be assigned for
a group presentation of the plan and web site. Peer evaluations
of group members will be given direct weight (5% of 20%) in assigning
the final scores to individual team members.
of Activities/Reports for Final Project
||Form groups and submit member
information (3-4 members).
||Groups provide names of atleast
two client organizations for the project. (Or, propose a new business concept
or EC venture of your own).
||Professor approves organization
to be studied. Groups will obtain a letter of support from client firm
to go ahead with project. THIS STEP IS ABSOLUTELY NECESSARY.
||Groups start preliminary data
gathering. Conduct Unstructured/Structured interviews employees from
several levels of the firm.
resources for developing e-business plans. Check off with Professor.
||All Interviews to be completed
by groups by this week. Tentative E-business plan/proposal should be started.
Check off with Professor
||Submit a Gantt chart or equivalent
report showing progress on the project to date and a time schedule of future
steps the team expects to take.
||Complete writing E-business
plan. Obtain informal critique from Professor and sponsor.
||Implement commercial web site.
Provide a link to business plan and web site Professor to be included for
access "Student Pages" button above. Web sites will be peer reviewed.
||Develop formal presentation
based on the final e-business plan and web site implementation. All members
of the group are expected to actively participate in the presentation.
Consult with Professor about progress and results.
||Presentations of Group Projects
in class. (Guidelines for presentation will be provided). E-business plans
along with links to student projects should be submitted to instructor
in duplicate on the day of presentation.
||Graded copies of projects with
feedback made available to group members.
E-Business Plan Guidelines
Please submit two copies of the final project
report. The business plan should not exceed 10 double spaced pages exclusive
of appendices, figures and references. Use a 1.5" margin, a 10 point font,
and number all pages. One copy will be returned with feedback and grade.
The detailed sections required for the final report are listed below.
Both the style and the substance of the business
plan influence the way it is received. Perhaps the most important element
of your business plan is the Executive Summary, in which the plan's main
points are emphasized. The summary is likely to be the first section potential
investors read, meaning that it is your chance to make a good first impression.
Beyond that a business plan could include the following sections: Cover
page, Table of contents, Executive summary, Company Background (History-if
any, Mission and Future Strategy), Market (competitive analysis), Products/Services
(Here is where you describe your product or service and what makes it special
and attractive or What is your e-business concept?), Sales and promotion
(This is your assessment of how you intend to carry out your marketing
plan -- how you'll reach your customers and sell to them), Finances
(Here is where you detail your past results, if there are any, and your
expectations for the future), Appendices (charts and tables, if applicable),
Web Site Design and Implementation Plan (How does this web site achieve
your business planning objectives? What will you include? What is your
For more details on writing each of these
section, please visit one or more of the online business
planning resources provided below. At a minimum, I highly recommend
reviewing the BizPlanIt.Com
Virtual Business resource and some of the sample business plans developed
by students at various universities. Please be sure to cite which resources
you utilized in creating your plan and web site.
Developing Business Plans:
Free Web Site (Storefronts) Hosting Services: